Meet Sandra Fleck a.k.a. bagirl, maker of bags (and other things). I wrote a post last year about designing Sandra’s logo, business cards and product tags and have finally persuaded her to start a WordPress blog. I only had about an hour and a half for the photo shoot ― and believe me, that’s not very long ― but we still managed to get some good shots. We must remember to put the tags on the bags next time!
Here’s a sneaky preview of what Sandra will be posting over the coming weeks. She has a real flair for thinking outside the box. To find out more and to read the stories behind the bags, visit my bagirl world.
Sandra’s logo and floral design — I must admit, I was having so much fun designing it that the project kind of got away on me. The brief was to design a product tag (and logo) that Sandra could attach to the bags she makes (and having designed the tag, it seemed a shame not to design a business card too). I gave Sandra a choice of bordeaux red or olive green… and green was the winner on the day.
Sandra requested a Jacobean-style pattern and this is what I came up with. It took quite a bit of experimentation with my watercolour paints to make the texture look embroidered. I’ve never used watercolour without pen and ink before (strange though that may sound) and I really enjoyed the challenge. We’re both very happy with the results.