The logo was hand-drawn and then tidied up in Affinity Photo. I wanted the letters to retain an ‘organic’ quality and so I resisted the temptation to turn it into a black and white vector image.
tree-line sketch in progress
completed trees ~ ink and acrylic
The tree-line sketch (or, if you prefer, tree line-sketch) was drawn in black ink. I painted over some areas to boost the shadows and highlights prior to scanning. I then edited the trees (ever so slightly) to ensure that the tree heights looked good underneath the text.
As well as the pine/light brown colour, we also considered green and blue. Happily, the client went with pine brown which not only fits the brand identity beautifully, it also enables the finer details of the drawn elements to really stand out (the other colours were significantly darker when printed). And even though I was working on this right up until Christmas, I didn’t mind one bit because it just seemed so wonderfully 🌲🎄🌲 seasonally appropriate : )
I have been revamping listings on Etsy to show how my paintings and note cards could look when displayed in rooms (or, as I like to call them, drawing rooms). The process of ‘framing’ them was fascinating, to see what worked and what didn’t. These are a few favourites.