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graphic design

Della’s Pots

August 5, 2012September 16, 2014 | Anna Cull
© Della’s Pots, 2012

A business card for a local potter. The main image is based on a photograph of one of Della’s teapots which I’ve reinterpreted and layered over a hand-painted background. The Della’s Pots logo has been created using the client’s own handwriting.

Della’s Pots background – acrylic on artboard, 105 x 160 mm, 2012.

The background is acrylic paint applied to artboard with a palette knife. The plan was to make a texture reminiscent of the turquoise glaze Della uses on her pots.

Jacobean style

July 16, 2012June 24, 2020 | Anna Cull
© 2012 Sandra Fleck

Sandra’s logo and floral design — I must admit, I was having so much fun designing it that the project kind of got away on me. The brief was to design a product tag (and logo) that Sandra could attach to the bags she makes (and having designed the tag, it seemed a shame not to design a business card too). I gave Sandra a choice of bordeaux red or olive green… and green was the winner on the day.

Sandra’s Jacobean pattern – watercolour on paper, 190 x 270 mm, 2012.

Sandra requested a Jacobean-style pattern and this is what I came up with. It took quite a bit of experimentation with my watercolour paints to make the texture look embroidered. I’ve never used watercolour without pen and ink before (strange though that may sound) and I really enjoyed the challenge. We’re both very happy with the results.

Update: you can now visit Sandra’s blog at my bagirl world.

It’s a sign

July 6, 2012September 16, 2014 | Anna Cull

sign © Health & Awareness Centre, 2012

sign (detail) © Health & Awareness Centre, 2012

It was exciting to see the Health & Awareness Centre‘s new sign go up this week. I’m responsible for creating the logo, slogan and overall design. I kept it simple so that it would stand out from its surroundings and I’m really pleased with how it’s turned out.

Design detour, sixth and final part

March 24, 2012June 24, 2020 | Anna Cull

Student project to design an infographic poster. Images used in the vehicle stacks are courtesy of the Internet.

Student project to redesign a bus timetable.

© 2012 Willie McArthur

© 2012 Willie McArthur

© 2012 Willie McArthur

Client project: logo design and poster for Willie’s Open Mic. Student project: branding campaign (newspaper ads, mail out and promotional brochure).

Student project: photography (and digital) — making use of my illustrations.

Student project: Fairtrade Fortnight branding campaign — logo, coffee cups and poster. The tee-shirt was just for fun. This was the final project for the D&A graphic design course.

Design detour, part five

March 23, 2012June 24, 2020 | Anna Cull

Student project: Chef logo, labels and magazine advertising campaign. Background images used in the ads are courtesy of the Internet.

Student project to design the logos, labels and menu (among other things) for a fictional bar and brewery. My campaign evolved from the idea of the Old Mill being a converted textile mill. The illustrations were inspired by the textiles of William Morris.

© 2011 Access Broadcast News

Client project: logo for Access Broadcast News, a media-monitoring company in Wellington. Website by Ocular.

Student project: photography, incorporating various drawing projects.

One of my favourite projects was a booklet based on Stefan Sagmeister’s ‘Things I have learned in my life so far’ book. My lesson: “You don’t have to be like everybody else”. ELSE was written using an LED torch, a tripod and an eight-second exposure.

P.S. You can read more about this booklet in my more recent posts: WORDS, WORDS, WORDS

Design detour, part four

March 21, 2012September 16, 2014 | Anna Cull

Our school building was badly damaged by February’s earthquake and we moved to a new site. It was less than ideal but it was okay. Life goes on.

Inspired by an illustration by Keren Taggar.

Inspired by an illustration by Nicholas Di Genova.

Hand-drawn A3 patterns.

Bergamot illustration.

Student project: organic soap logo, names, illustrations and packaging design.

Louis.

Student project: drawing – pigment liner, watercolour and digital effects.

‘Type A’.

Typography class: pigment liner and digital.

Live

lovelaugh

Personal project using parts of the ‘Type A’ letterform and watercolour backgrounds.

Pirate Log logo.

Student project for a new chocolate bar – name, logo, illustration and wrapper.

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Anna Cull

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I love to paint and draw, take photographs and make things. And did I mention music...

All content © 2010–2025 Anna Cull unless otherwise indicated. All rights reserved.

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