One of my old sketches has been given a new lease of life. It is now the logo for community organisation the Thank You Club in California. I created the original image a couple of years ago to thank people for following and liking my WordPress blog. The words have been repainted for the logo (to keep the colours consistent), there is a new family of stick figures (the Bamfords) and I rearranged some of the original figures to accommodate the new layout. I’m very thankful that my little stick figures are being put to such good use.
During my break from blogging last month, I was given the opportunity to create a couple of logos. One client wanted a design based on water, the other client asked for a ‘rising sun’ graphic — and this is what I came up with:
Ruth wanted her Relax Restore Massage logo (above) to be simple and modern and to represent the soothing and healing aspects of her massage therapy business. The river lines were hand-drawn, scanned and converted into a vector graphic. They also became the background pattern for Ruth’s gift vouchers and Facebook cover.
Julian asked for his design (below) to communicate potential, strength, growth, moving through obstacles and breaking new ground to become unstuck. He says that the services he offers can be quite challenging for people and not always ‘relaxing’ in the traditional sense. He also wanted a dramatic panorama for his website banner. The banner landscape is an acrylic painting which I scanned and adjusted slightly (for dramatic effect) in Photoshop. I was so happy with the end result that I used it on the business cards and gift vouchers too.
Festival of Flowers event banner, Christchurch, 2014
As I mentioned in last week’s post, we’ve finally decided on a name for our duo. We’re now performing as Pavlova Paradise (more of a ‘dessert island’ than a ‘desert island’). I’m chief graphic designer, art director and publicist… I also sing and play egg ― oh and I’m now learning to play a Novation Bass Station II (a very cool synth). James is the rest of the band: vocals, guitars, drums, backing tracks, sound engineer and roadie. We both write songs and we LOVE harmonies. Most of our songs are covers but we do throw in an original from time to time.
Creating our logo was not the easiest project I’ve ever worked on (I place the blame entirely on the clients) but I got there in the end. The circle design is a stylised compass that also looks a bit like a pavlova (at least we think it does). The banner above was created for an event that’s happening on Thursday afternoon in Christchurch (yes, that’s right, it’s shameless self-promo time).
But I have no desire to turn my art cave into a music blog or to spam you with posters advertising our gigs (I really don’t), so if you’re interested, please pop over and have a look… I’ll only post about it here when it’s relevant to art or design.
Sally’s logo and business card were a joy to design. The brief was to incorporate a blossoming flower (a lotus or a dahlia) and a dark-to-light-blue gradient (symbolising transformation) to give a sense of the personality and coaching style of the client ― who has a very positive, playful kind of energy. Several sketches, watercolour paintings and brainstorming sessions later, we had the Amazing You blue lotus logo ― and an entire blue lotus forest!
Chef logo, labels and rebranding campaign – concept development and final logo design Visual diary, two-page spread (student project, 2011)
A full-on design challenge, this student project was all about the relaunch of one of New Zealand’s favourite pet foods: Chef. The secret life of the domestic cat was my inspiration — house cats are predators who, although wild at heart, always come home for Chef. I used a simple line drawing for the logo/body and Photoshopped the eyes (in detail below).
My Chef logo, labels and magazine advertising campaign. The background images used in the ads are courtesy of the Internet.
The diary pages are from a journal I designed for my Design & Arts College exhibition in 2012. Two years of research, ideas, word maps and sketches had to be reduced to a mere 72 pages. It was no easy task but I now have a beautiful, professionally bound diary that I’ll always treasure.