A full-on design challenge, this student project was all about the relaunch of one of New Zealand’s favourite pet foods: Chef. The secret life of the domestic cat was my inspiration — house cats are predators who, although wild at heart, always come home for Chef. I used a simple line drawing for the logo/body and Photoshopped the eyes (in detail below).
My Chef logo, labels and magazine advertising campaign. The background images used in the ads are courtesy of the Internet.
The diary pages are from a journal I designed for my Design & Arts College exhibition in 2012. Two years of research, ideas, word maps and sketches had to be reduced to a mere 72 pages. It was no easy task but I now have a beautiful, professionally bound diary that I’ll always treasure.