My final project for 2018 was this logo and business card design for a small arboriculture company in Auckland.
The logo was hand-drawn and then tidied up in Affinity Photo. I wanted the letters to retain an ‘organic’ quality and so I resisted the temptation to turn it into a black and white vector image.
The tree-line sketch (or, if you prefer, tree line-sketch) was drawn in black ink. I painted over some areas to boost the shadows and highlights prior to scanning. I then edited the trees (ever so slightly) to ensure that the tree heights looked good underneath the text.
As well as the pine/light brown colour, we also considered green and blue. Happily, the client went with pine brown which not only fits the brand identity beautifully, it also enables the finer details of the drawn elements to really stand out (the other colours were significantly darker when printed). And even though I was working on this right up until Christmas, I didn’t mind one bit because it just seemed so wonderfully 🌲🎄🌲 seasonally appropriate : )
The Earth Kitchen logo is a project I have been working on for a vegan and organic private dining restaurant in Kajang, Malaysia. The final logo, above, is entirely vector (which is a little unusual for me), although the leaves were drawn on paper and then reproduced in Affinity Designer to add something organic to the design. The circle represents the Earth as well as a dining plate, the colours are fresh, and I’m particularly happy with the circular e, a and c because they go so well with the other elements. Mmm, yes, designing logos is still one of my favourite things to do.
“Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” Paul Rand
Friday will be the third anniversary of my little blog. My, how time flies!
Three years ago, I graduated from Design and Arts College NZ with a Diploma in Communication Arts and Design (graphic design). I started this blog as a way of putting my student projects online ― and then I wondered what to do next:
There were graphic design jobs (logos, business cards, posters), a couple of research projects (when I considered becoming a children’s book illustrator), and I even entered a few design competitions (which I didn’t win):
Nothing motivated me quite like my blog, though, to experiment and really explore my options. In particular, there were the ‘Shoot it, Sketch it’ posts…
…the ‘Thank You’ posts…
…and the ‘just for the heck of it’ posts:
Two years ago, I started getting more serious about painting. I taught myself about underpainting and painted on canvas for the first time:
I began my ‘In the Style of…’ posts and was inspired by some of my favourite artists and illustrators to experiment and see things differently:
I was thrilled when, out of the blue, I got my first commission…
…and over the moon when someone asked to buy one of my ‘Shoot it, Sketch it’ paintings:
About a year ago, I opened my Etsy shop… and sold my first painting online!
2014 was also, rather astonishingly, the year I passed the ‘1000 followers’ milestone on WordPress:
Since then, it’s been more of the same, really ― I’ve painted and sketched, posted ‘Wordless Wednesday’ photographs and inspirational quotes, I participated in my first craft market late last year…
…and I’m still happily working from home as a graphic designer:
Now I’m getting ready for my first big (proper big) art show… but I’ll tell you more about that next week. Thanks for reading : )
Dianne asked for her logo and business card design to be feminine with a certain ‘shabby’ or ‘cottage chic’ elegance. It also had to communicate the style and quality of her handmade jewellery, and to have girly and vintage elements without being overcomplicated. And yes, it had to be pink.
The logo earrings (based on the pair in the photograph below) are hand-drawn except for the ‘beads’ which are the D, A and O of a particular font. The vintage doily that completes the design was my grandmother’s. Yes, I am a magpie… after all, you never know what’s going to come in handy for a project.
Divine Adornments is also taking part in the Art & Crafts pop-up mini market. We are having two more this year: Saturday 13th and Saturday 20th December. Please visit my Facebook page for more information about these events.
One of my old sketches has been given a new lease of life. It is now the logo for community organisation the Thank You Club in California. I created the original image a couple of years ago to thank people for following and liking my WordPress blog. The words have been repainted for the logo (to keep the colours consistent), there is a new family of stick figures (the Bamfords) and I rearranged some of the original figures to accommodate the new layout. I’m very thankful that my little stick figures are being put to such good use.
During my break from blogging last month, I was given the opportunity to create a couple of logos. One client wanted a design based on water, the other client asked for a ‘rising sun’ graphic — and this is what I came up with:
Ruth wanted her Relax Restore Massage logo (above) to be simple and modern and to represent the soothing and healing aspects of her massage therapy business. The river lines were hand-drawn, scanned and converted into a vector graphic. They also became the background pattern for Ruth’s gift vouchers and Facebook cover.
Julian asked for his design (below) to communicate potential, strength, growth, moving through obstacles and breaking new ground to become unstuck. He says that the services he offers can be quite challenging for people and not always ‘relaxing’ in the traditional sense. He also wanted a dramatic panorama for his website banner. The banner landscape is an acrylic painting which I scanned and adjusted slightly (for dramatic effect) in Photoshop. I was so happy with the end result that I used it on the business cards and gift vouchers too.
As I mentioned in last week’s post, we’ve finally decided on a name for our duo. We’re now performing as Pavlova Paradise (more of a ‘dessert island’ than a ‘desert island’). I’m chief graphic designer, art director and publicist… I also sing and play egg ― oh and I’m now learning to play a Novation Bass Station II (a very cool synth). James is the rest of the band: vocals, guitars, drums, backing tracks, sound engineer and roadie. We both write songs and we LOVE harmonies. Most of our songs are covers but we do throw in an original from time to time.
Creating our logo was not the easiest project I’ve ever worked on (I place the blame entirely on the clients) but I got there in the end. The circle design is a stylised compass that also looks a bit like a pavlova (at least we think it does). The banner above was created for an event that’s happening on Thursday afternoon in Christchurch (yes, that’s right, it’s shameless self-promo time).
But I have no desire to turn my art cave into a music blog or to spam you with posters advertising our gigs (I really don’t), so if you’re interested, please pop over and have a look… I’ll only post about it here when it’s relevant to art or design.
Sally’s logo and business card were a joy to design. The brief was to incorporate a blossoming flower (a lotus or a dahlia) and a dark-to-light-blue gradient (symbolising transformation) to give a sense of the personality and coaching style of the client ― who has a very positive, playful kind of energy. Several sketches, watercolour paintings and brainstorming sessions later, we had the Amazing You blue lotus logo ― and an entire blue lotus forest!
A full-on design challenge, this student project was all about the relaunch of one of New Zealand’s favourite pet foods: Chef. The secret life of the domestic cat was my inspiration — house cats are predators who, although wild at heart, always come home for Chef. I used a simple line drawing for the logo/body and Photoshopped the eyes (in detail below).
My Chef logo, labels and magazine advertising campaign. The background images used in the ads are courtesy of the Internet.
The diary pages are from a journal I designed for my Design & Arts College exhibition in 2012. Two years of research, ideas, word maps and sketches had to be reduced to a mere 72 pages. It was no easy task but I now have a beautiful, professionally bound diary that I’ll always treasure.