Skip to content

the art cave

  • About
  • Blog
  • Portfolio
  • Moving Pictures
  • Commissions
  • Contact

logos

Design time

September 16, 2014June 24, 2020 | Anna Cull

During my break from blogging last month, I was given the opportunity to create a couple of logos. One client wanted a design based on water, the other client asked for a ‘rising sun’ graphic — and this is what I came up with:

© 2014 Ruth Waters — business card front and back
© Ruth Waters, 2014
© 2014 Ruth Waters — gift voucher

Ruth wanted her Relax Restore Massage logo (above) to be simple and modern and to represent the soothing and healing aspects of her massage therapy business. The river lines were hand-drawn, scanned and converted into a vector graphic. They also became the background pattern for Ruth’s gift vouchers and Facebook cover.

Julian asked for his design (below) to communicate potential, strength, growth, moving through obstacles and breaking new ground to become unstuck. He says that the services he offers can be quite challenging for people and not always ‘relaxing’ in the traditional sense. He also wanted a dramatic panorama for his website banner. The banner landscape is an acrylic painting which I scanned and adjusted slightly (for dramatic effect) in Photoshop. I was so happy with the end result that I used it on the business cards and gift vouchers too.

Julian Suggate landscape banner 2014
© 2014 Julian Suggate — web banner landscape
Julian Suggate business card 2014
© 2014 Julian Suggate — business card front and back
Julian Suggate gift voucher 2014
© 2014 Julian Suggate — gift voucher

Me, my man and our music

February 15, 2014November 12, 2020 | Anna Cull

Festival of Flowers event banner, Christchurch, 2014
Festival of Flowers event banner, Christchurch, 2014

As I mentioned in last week’s post, we’ve finally decided on a name for our duo. We’re now performing as Pavlova Paradise (more of a ‘dessert island’ than a ‘desert island’). I’m chief graphic designer, art director and publicist… I also sing and play egg ― oh and I’m now learning to play a Novation Bass Station II (a very cool synth). James is the rest of the band: vocals, guitars, drums, backing tracks, sound engineer and roadie. We both write songs and we LOVE harmonies. Most of our songs are covers but we do throw in an original from time to time.

Creating our logo was not the easiest project I’ve ever worked on (I place the blame entirely on the clients) but I got there in the end. The circle design is a stylised compass that also looks a bit like a pavlova (at least we think it does). The banner above was created for an event that’s happening on Thursday afternoon in Christchurch (yes, that’s right, it’s shameless self-promo time).

But I have no desire to turn my art cave into a music blog or to spam you with posters advertising our gigs (I really don’t), so if you’re interested, please pop over and have a look… I’ll only post about it here when it’s relevant to art or design.  

Thanks for reading : D

Amazing you!

October 16, 2013June 24, 2020 | Anna Cull
© Sally Lawson, 2013
© 2013 Sally Lawson
© Sally Lawson, 2013
© 2013 Sally Lawson

Sally’s logo and business card were a joy to design. The brief was to incorporate a blossoming flower (a lotus or a dahlia) and a dark-to-light-blue gradient (symbolising transformation) to give a sense of the personality and coaching style of the client ― who has a very positive, playful kind of energy. Several sketches, watercolour paintings and brainstorming sessions later, we had the Amazing You blue lotus logo ― and an entire blue lotus forest!

© Sally Lawson, 2013 — web banner/letterhead
© 2013 Sally Lawson — web banner/letterhead

Dear diary, part eight

August 2, 2013September 16, 2014 | Anna Cull

Chef logo, lables and rebranding campagin – research, concept development and final logo design  Visual diary, two-page spread (student project, 2011)
Chef logo, labels and rebranding campaign – concept development and final logo design
Visual diary, two-page spread (student project, 2011)

A full-on design challenge, this student project was all about the relaunch of one of New Zealand’s favourite pet foods: Chef. The secret life of the domestic cat was my inspiration — house cats are predators who, although wild at heart, always come home for Chef. I used a simple line drawing for the logo/body and Photoshopped the eyes (in detail below).

Anna Cull Cat eyes

Anna Cull Chef labels

Anna Cull Chef ads

My Chef logo, labels and magazine advertising campaign. The background images used in the ads are courtesy of the Internet.

The diary pages are from a journal I designed for my Design & Arts College exhibition in 2012. Two years of research, ideas, word maps and sketches had to be reduced to a mere 72 pages. It was no easy task but I now have a beautiful, professionally bound diary that I’ll always treasure.

Dear diary, part six

July 19, 2013September 16, 2014 | Anna Cull

Boutique brewery logo, packaging and advertising campagin – word map and logo sketches Visual diary, two-page spread  (student project, 2011)
Boutique brewery logo, packaging and advertising campagin – word map and logo sketches
Visual diary, two-page spread (student project, 2011)

The design aesthetic for this student project owes much to the textiles of William Morris. My campaign evolved from the idea that the Old Mill could have been a converted textile mill. You can see the individual logo designs in my previous post.

Old Mill Brewers tee shirts and bottles (digital mock-ups).
Old Mill Brewers tee shirts and bottles (digital mock-ups).

I had ever such a lot of fun writing the menu too.
I had ever such a lot of fun writing the menu too.

The diary pages are from a journal I designed for my Design & Arts College exhibition in 2012. Two years of research, ideas, word maps and sketches had to be reduced to a mere 72 pages. It was no easy task but I now have a beautiful, professionally bound diary that I’ll always treasure.

Posts navigation

Previous
Next

Anna Cull

I love to paint and draw, take photographs and make things. And did I mention music...

All content © 2010–2022 Anna Cull unless otherwise indicated. All rights reserved.

Links

  • Facebook
  • Instagram
  • Pinterest

Looking for something?

Time Travel

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 2,128 other followers

My Community

Website Built with WordPress.com.
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Follow Following
    • the art cave
    • Join 2,128 other followers
    • Already have a WordPress.com account? Log in now.
    • the art cave
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar