The Earth Kitchen logo is a project I have been working on for a vegan and organic private dining restaurant in Kajang, Malaysia. The final logo, above, is entirely vector (which is a little unusual for me), although the leaves were drawn on paper and then reproduced in Affinity Designer to add something organic to the design. The circle represents the Earth as well as a dining plate, the colours are fresh, and I’m particularly happy with the circular e, a and c because they go so well with the other elements. Mmm, yes, designing logos is still one of my favourite things to do.
“Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” Paul Rand