This ‘Love Birds’ design was originally created for a student project in 2011. It was part of a boutique brewery branding campaign (yes, really) and was inspired by the textiles of William Morris. With a few minor tweaks and new text, it is now a quirky little art print.
Below are some of the original images that I created for the completely fictional Old Mill Brewers. The idea behind the campaign was that the brewery was located in a converted textile mill, a sophisticated venue where boutique beer is savoured like good wine. As well as coming up with the name of the brewery and designing the logo and bottle labels…
…I also invented the six flavours: Red House (pilsner), Honey (lager), Vanilla (pale ale), Spice (witbier), Black Cherry (porter) and Chocolate (stout). Yum!
I even added the bird logo to the barcode on the back of the labels : ) It really was one of my favourite projects (as you can probably tell).
My final project for 2018 was this logo and business card design for a small arboriculture company in Auckland.
The logo was hand-drawn and then tidied up in Affinity Photo. I wanted the letters to retain an ‘organic’ quality and so I resisted the temptation to turn it into a black and white vector image.
The tree-line sketch (or, if you prefer, tree line-sketch) was drawn in black ink. I painted over some areas to boost the shadows and highlights prior to scanning. I then edited the trees (ever so slightly) to ensure that the tree heights looked good underneath the text.
As well as the pine/light brown colour, we also considered green and blue. Happily, the client went with pine brown which not only fits the brand identity beautifully, it also enables the finer details of the drawn elements to really stand out (the other colours were significantly darker when printed). And even though I was working on this right up until Christmas, I didn’t mind one bit because it just seemed so wonderfully 🌲🎄🌲 seasonally appropriate : )
The Earth Kitchen logo is a project I have been working on for a vegan and organic private dining restaurant in Kajang, Malaysia. The final logo, above, is entirely vector (which is a little unusual for me), although the leaves were drawn on paper and then reproduced in Affinity Designer to add something organic to the design. The circle represents the Earth as well as a dining plate, the colours are fresh, and I’m particularly happy with the circular e, a and c because they go so well with the other elements. Mmm, yes, designing logos is still one of my favourite things to do.
“Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” Paul Rand