My final project for 2018 was this logo and business card design for a small arboriculture company in Auckland.
The logo was hand-drawn and then tidied up in Affinity Photo. I wanted the letters to retain an ‘organic’ quality and so I resisted the temptation to turn it into a black and white vector image.
The tree-line sketch (or, if you prefer, tree line-sketch) was drawn in black ink. I painted over some areas to boost the shadows and highlights prior to scanning. I then edited the trees (ever so slightly) to ensure that the tree heights looked good underneath the text.
As well as the pine/light brown colour, we also considered green and blue. Happily, the client went with pine brown which not only fits the brand identity beautifully, it also enables the finer details of the drawn elements to really stand out (the other colours were significantly darker when printed). And even though I was working on this right up until Christmas, I didn’t mind one bit because it just seemed so wonderfully 🌲🎄🌲 seasonally appropriate : )
“They didn’t want it good, they wanted it Wednesday.” Robert A. Heinlein
I tend to thrive on deadlines, creating them for myself even if I don’t have to because it makes me more productive, but this month I have no projects demanding urgent attention. And I’m still managing to get a few things done.
Here are three little drawings I’ve just finished:
Austrian/New Zealand artist, architect and visionary Friedensreich Hundertwasser (1928–2000) was an amazing person and he is one of my favourite artists. His work is colourful and exuberent, bold and quirky, unique and significant.
I’m not sure if I like ‘Tree’ or not… but I do like knowing that I’ll never look at another tree the same way again!
In the style of… posts are where I use my own photographs as a starting point and draw inspiration from some of the world’s greatest artists and illustrators. It’s not about copying someone else’s art; it’s an experiment in seeing things differently.
“You can’t give up hope just because it’s hopeless! You gotta hope even more, and cover your ears and go blah blah blah blah blah blah!” Philip J. Fry, Futurama
I’ve been moving some paint around, experimenting, trying things… I’m not at all sure about it but I still intend to finish it. No matter what happens, I’ll post the final painting tomorrow. (It’s a tree.)
I am offering three paintings every week between now and early December at 40–60% off their original prices. It’s a ‘spring cleaning’ experiment that will hopefully create a bit more space in the art cave. Please click on the images below to visit my Etsy shop.