There is currently an exhibition of Fairtrade coffee projects by Design and Arts College graphic design graduates at Addington Coffee Co-op in Christchurch. The exhibition marks Fairtrade Fortnight and will run from 5–20 May.
Student project: Fairtrade branding campaign – logo, in-store poster and coffee cups.
The idea behind my campaign is that Fairtrade Fortnight is a celebration of fair play. With this in mind, I decided to play with the word ‘fair’. The sun motif refers to a fair day while bright colours and cheerful flags suggest all the fun of the fair.