Dear diary, part eight

August 2, 2013September 16, 2014 | Anna Cull

Chef logo, labels and rebranding campaign – concept development and final logo design
Visual diary, two-page spread (student project, 2011)

A full-on design challenge, this student project was all about the relaunch of one of New Zealand’s favourite pet foods: Chef. The secret life of the domestic cat was my inspiration — house cats are predators who, although wild at heart, always come home for Chef. I used a simple line drawing for the logo/body and Photoshopped the eyes (in detail below).

My Chef logo, labels and magazine advertising campaign. The background images used in the ads are courtesy of the Internet.

The diary pages are from a journal I designed for my Design & Arts College exhibition in 2012. Two years of research, ideas, word maps and sketches had to be reduced to a mere 72 pages. It was no easy task but I now have a beautiful, professionally bound diary that I’ll always treasure.

My first ever painting commission (WIP)

July 31, 2013August 1, 2022 | Anna Cull

Peonies – acrylic sketch and triptych mock-up — Acrylic sketch and triptych mock-up

There was quite a bit of work behind the scenes before the brush ever touched the canvas. My client knew the subject and the colour that she wanted but hadn’t been able to find a painting or print to match her vision. I was commissioned to create an artwork ― any medium, any style ― of three red peony roses. Wow. Really? Okay.

I opted for an acrylic painting on stretched canvas. But what size should it be?

Mock-ups showing various options – the client chose the bottom left triptych

Because I was able to take photographs of the room, I decided to make several mock-ups of the canvas sizes that I thought would suit the space. My client chose a triptych measuring 100 x 100 cm. A sketch was approved and three canvases were ordered…

WIP update

Final painting

In the style of… Jim Flora

July 29, 2013September 24, 2015 | Anna Cull

CBD 2010 – ink and digital, 280 x 355 mm, 2013. — CBD 2010 – ink and digital, 280 x 355 mm, 2013

Bikes – Christchurch, 2010. — Bikes – Christchurch, 2010

Although I’ve always liked the composition of this photograph, I really wanted to have a bit of fun with the sketch. What better way than by utilising Jim Flora’s dynamic and colourful style?! The linework is ink on illustration board, coloured in Photoshop.

Jim Flora

American artist James (Jim) Flora (1914–1998) is probably best known for his jazz and classical album covers from the 1940s and 1950s. His work includes children’s books, paintings, woodcuts and commercial illustrations. If you’re not familiar with his art, I recommend checking out www.jimfloraart.com and www.jimflora.com. But be warned, his art is not only colourful and humorous, it has also been described as diabolic, sinister and mischievous!

In the style of… appears occasionally instead of my regular Shoot it, Sketch it posts. Using my own photographs as a starting point, I’m drawing inspiration from some of the world’s greatest illustrators. It’s not about slavishly copying someone else’s art; it’s an experiment in seeing things differently.

Climbing…

July 27, 2013March 23, 2014 | Anna Cull

What? Five hundred followers? No way!

Thank you all so very much. I really appreciate your lovely comments, likes and follows. Onward and upward : )

Dear diary, part seven

July 26, 2013July 20, 2013 | Anna Cull

‘Stagnant’ billboard design – word map and sketches Visual diary, two-page spread (student project, 2011) — ‘Stagnant’ billboard design – word map and sketches
Visual diary, two-page spread (student project, 2011)

‘Stagnant’ billboard design – composition sketches and final illustration Visual diary, two-page spread (student project, 2011) — ‘Stagnant’ billboard design – composition sketches and final illustration
Visual diary, two-page spread (student project, 2011)

This was one of my favourite projects at design school: an illustration of flora depicting the word ‘stagnant’ (for a billboard advertising an online dictionary). It had to be linework only (no colour) which meant making the most of tone and texture. My word is deliberately stuck in the mud and claustrophobic. I’m especially fond of the strangler fig around the tree and the tiny mushrooms on the text. The final illustration is a 205 x 405 mm ink drawing and I have no idea how long it took to complete (so please don’t ask) ― the black background alone took about four hours. Madness. Utter madness.

These pages are from the diary I designed for my Design & Arts College exhibition in 2012. Two years of research, ideas, word maps and sketches had to be reduced to a mere 72 pages. It was no easy task but I now have a beautiful, professionally bound journal that I’ll always treasure.

What a wonderful gift

July 24, 2013July 24, 2013 | Anna Cull

© Sandra Fleck, 2013 — The best bag ever — was made for me by Sandra (bagirl)…

...and has little bees hiding inside. — …and has little bees hiding inside.

Sadly, I do not have my family’s sewing gene. I can draw and paint and knit and cross-stitch… but I can’t sew. How wonderful, then, to have a friend who can! We have a lot of fun rummaging through her fabulous fabric stash and coming up with all manner of unique creations.

This bag was Sandra’s way of thanking me for helping with her blog (I’m photographer-in-chief ― I also designed her business cards/product labels). I chose the fabric as well as the bag design. Long live the barter system : )