This cheeky coat of arms is part of a business card I designed for Tim Gallant. He originally asked me to design two business cards — one for his longbow-making business Pre-modern Industries and one to promote him as a drum teacher/musician. It was my suggestion to put everything on a single card by creating a coat of arms.
Tim specifically asked for a two-fingered salute to be included in the design (an insult that is also known as the Longbowman Salute, with some claiming the gesture dates back to the 1415 Battle of Agincourt). So I combined the ‘salute’ with a few other elements to create a logo that is, I hope, more humorous than offensive. The colours and placement of the elements were inspired by the Gallant coat of arms and a medieval illustration style seemed the very thing to tie it all together.